The effect of online social support from sport-related short video platforms on leisure-time physical activity intention
Download this article Hanxue Li, Ji-Hang Lee and Heetae Cho
Department of Sport Science, Sungkyunkwan University, The Republic of Korea
Citation
Li, H., Lee, J., Cho, H. (2024). The effect of online social support from sport-related short video platforms on leisure-time physical activity intention. International Journal of Sport Psychology, 55(5), 523-543. doi:10.7352/IJSP.2024.55.523
Abstract
Within the theory of planned behavior, online social support from contacts on social networking sites has shown significant effects on physical activity behaviors. However, the influence of sport-related short video platforms on physical activity participation has not been widely examined. Therefore, this study explores the impact of online social support from sport-related short video platforms on university students’ leisure-time physical activity (LTPA) intention. This study collected 475 responses through China’s most popular social media platforms. University students completed a questionnaire assessing perceived online social support, affective and instrumental attitudes, subjective norms, perceived behavioral control, and LTPA intention. Results showed that online social support from sport-related short video platforms directly and indirectly predicted university students’ LTPA intention through the mediation effects of affective attitude and subjective norm. Utilizing sport-related short video platforms to provide online social support can be a promising strategy for promoting individuals’ intention to engage in LTPA in future interventions.
Keywords: Short video platform, online social support, leisure-time physical activity, theory of planned behavior, LTPA intention